Where Strategy Meets Story
Technology has changed how we communicate
Connection determines if we're understood
Communications Strategy & Storytelling
For organizations that want to simplify their message & tell stories that sell
Communications Strategy & Planning
Messaging, Positioning & Value Propositions
GTM Narratives & Customer Storytelling
Executive Presence & Communications
For leaders who want to hone their message & communicate in ways that connect
Executive Presence Coaching
Presentation & Keynote Development
Thought Leadership & Content Development
Orals, Pitch & Proposal Coaching
For teams that want to win the room to close the deal
Orals Strategy & Coaching
Proposal Storytelling & Positioning
Capture Strategy & Pursuit Advisory
About Me
I believe communications should drive growth, not just visibility. For 20+ years, I've turned complex and controversial subjects, in AI, technology, cybersecurity, and national security, into stories that move people, influence policy, and drive revenue.
Career highlights include:
· Leading GTM strategy and communications for Cisco's $8B portfolio of AI, SaaS, and cybersecurity software; building first public sector advocacy function for software and services
· Creating and launching "Real Warriors," nationwide behavior change campaign about suicide prevention for military members, earning PR News Hall of Fame recognition
· Building CISA's first Outreach and Awareness Branch and leading cybersecurity crisis communications for DHS and US-CERT
· Training Cisco sellers, DARPA and ARPA-E innovators, DoD leaders, and FEMA field staff to communicate with clarity, confidence, and trust
Today I help organizations and executives communicate with clarity, connect with authenticity, and earn the trust that turns influence into impact.
I hold a Bachelor of Arts in Philosophy from Gettysburg College and a Master of Arts in Communications from American University.
John S. Papa
Proven Experience. Practical Solutions.