Where Strategy Meets Story

Technology has changed how we communicate
Connection determines if we're understood

Communications Strategy & Storytelling

For organizations that want to simplify their message & tell stories that sell

Communications Strategy & Planning

Messaging, Positioning & Value Propositions

GTM Narratives & Customer Storytelling

Executive Presence & Communications

For leaders who want to hone their message & communicate in ways that connect

Executive Presence Coaching

Presentation & Keynote Development

Thought Leadership & Content Development

Orals, Pitch & Proposal Coaching

For teams that want to win the room to close the deal

Orals Strategy & Coaching

Proposal Storytelling & Positioning

Capture Strategy & Pursuit Advisory

About Me

I believe communications should drive growth, not just visibility. For 20+ years, I've turned complex and controversial subjects, in AI, technology, cybersecurity, and national security, into stories that move people, influence policy, and drive revenue.

Career highlights include:

·  Leading GTM strategy and communications for Cisco's $8B portfolio of AI, SaaS, and cybersecurity software; building first public sector advocacy function for software and services

·  Creating and launching "Real Warriors," nationwide behavior change campaign about suicide prevention for military members, earning PR News Hall of Fame recognition

·  Building CISA's first Outreach and Awareness Branch and leading cybersecurity crisis communications for DHS and US-CERT

·  Training Cisco sellers, DARPA and ARPA-E innovators, DoD leaders, and FEMA field staff to communicate with clarity, confidence, and trust

Today I help organizations and executives communicate with clarity, connect with authenticity, and earn the trust that turns influence into impact.

I hold a Bachelor of Arts in Philosophy from Gettysburg College and a Master of Arts in Communications from American University.

John S. Papa

Proven Experience. Practical Solutions.